Wednesday, August 19, 2009

Thai silk in the AEM spotlight

       Asean trade and industry ministers will receive special silk mementoes during the 41st Asean Economics Ministers(AEM) Meeting that runs from today to Sunday in Bangkok.
       The move is part of the plan to promote the Kingdom as a regional handmade-silk hub.
       For the male delegates, the Commerce Ministry has prepared silk bathrobes with their names embroidered on them, while the ladies will receive a silk shawl, also with their names on them.
       These souvenirs have been produced by popular silk clesigner Jim Thompson.
       Prime Minister Abhisit Vejjajiva will also highlight the elegance of Thai silk through specially desiged shirts to be worn during today's opening ceremony at the Asean Fashion Plus Trade Fair.
       This silk will be from the Bangsai Arts and Crafts Centre, which was founded by Her Majesty the Queen Sirikit on December 7, 1984.
       In addition, silk designs will be made for the national dress of all 10 Asean members and six trading partners participate in the AEM Meeting.
       Trade and Industry ministers from Asean and six trading partners-China, Japan, South Korea, India, New Zealand and Australia-will be invited to participate in the opening ceremony. They have been asked to submit samples of their national attire, and as Asean fashion show will be one of the programme highlights.
       This activity will help serve as a showcase for Thailand's readiness to serve as a regional hub for fashion and silk products.
       Delegates will aslso be invited to visit the Bangkok International Fashion Fair and Bangkok International Leather Fair 2009 at Muang Thong Thani's Impact Exhibition Centre, which coincides with the AEM Meeting.
       And on Saturday, they will attend a gala dinner at the Royal Navy Convention Centre.
       Led by Thai Commerce Minister Porntiva Nakasai, lady ministers from Asean will take to the catwalk and model Thaisilk apparel by local designers.
       The AEM Meeting will be a good opportunity for the Kingdom to promote Thai silk as a premium-grade-fabric with multiple uses in daily life. Having Asean ministers wear clothing madel Thaisilk apparel by local designers.
       The AEM Meeting will be a good opportunity for the Kingdom to promote Thai silk as a premium-grade fabric with multiple uses in daily life. Having Asean ministers wear clothing made from Thai silk will also be good advertising.

No comments:

Post a Comment